(And When It Actually Matters)
If you’re publishing your book in print, you will quickly run into this question: Should you use Amazon KDP or IngramSpark? Some people treat this like a rivalry. It’s not. They serve different purposes. And in many cases, serious indie authors use both.
Let’s break it down clearly so you can decide what fits your goals.
Quick answer: KDP is usually best for authors selling primarily on Amazon, while IngramSpark is better for authors seeking bookstore and library distribution.
What Amazon KDP Does Well
Amazon KDP is Amazon’s print-on-demand and eBook platform.
For many indie authors, KDP is where they start publishing. The platform is free to use, relatively simple to learn, and gives authors direct access to Amazon’s massive customer base. If your primary goal is selling books on Amazon, KDP is often the fastest path from manuscript to marketplace.
It is:
- Simple to set up
- Integrated directly with Amazon
- Fast for approvals
- Free to use
- Ideal for beginners
When you publish a paperback through KDP, your book appears on Amazon automatically. It prints on demand when someone orders it.
For many authors, that is enough.
If most of your sales will happen on Amazon, KDP alone may be perfectly sufficient.
Where KDP Has Limitations
KDP’s expanded distribution exists, but it is limited.
Bookstores and libraries typically order through Ingram’s distribution network. They do not order from Amazon.
So if you want:
- Strong bookstore presence
- Wider wholesale distribution
- Easier access to libraries
KDP alone may not be enough.
That is where IngramSpark comes in.
What IngramSpark Does Well
IngramSpark connects your book to Ingram’s global distribution network.
IngramSpark is often chosen by authors who want their books available beyond Amazon. Through Ingram’s distribution network, books can be made available to bookstores, libraries, and online retailers around the world. While the platform has a steeper learning curve than KDP, many authors feel the broader distribution is worth it.
This includes:
- Independent bookstores
- Large retailers
- Libraries
- International markets
IngramSpark is often viewed as the more “industry standard” distributor for print books.
It allows you to:
- Set wholesale discounts
- Allow returns
- Position your book for bookstore ordering
If your goal includes physical bookstore placement, IngramSpark matters.
The Cost Differences
KDP:
- Free to upload
- No setup fee
- Print cost deducted from royalty
IngramSpark:
- Usually has setup fees, though promotions sometimes waive them
- Print cost deducted from royalty
- More complex wholesale discount structure
KDP is simpler and cheaper upfront.
IngramSpark requires more decision-making.
Which Is Better for First-Time Authors?
If you’re publishing your first book and trying to decide between KDP and IngramSpark, KDP is usually the easier place to begin. The setup process is straightforward, the dashboard is beginner-friendly, and your book can be available on Amazon quickly. Many indie authors start with KDP, learn the publishing process, and then add IngramSpark later when they want broader distribution.
The Wholesale Discount Factor
This is important.
Bookstores expect a standard wholesale discount, often around 55 percent, and returnability. KDP does not offer traditional wholesale discounts in the same way IngramSpark does. If you want bookstores to seriously consider carrying your book, IngramSpark gives you the structure to do that. Without appropriate discount and return settings, bookstores are unlikely to stock your book.
Understanding Returns Risk
One important detail many new authors overlook is that IngramSpark allows books to be marked as returnable. This can make bookstores more willing to stock your book, but it also shifts the financial risk to you.
If a bookstore returns unsold copies, the bookstore receives a refund and the author is charged for those returned books. Depending on your return settings, the books may either be shipped back to you or destroyed.
For authors pursuing bookstore placement, this can be a worthwhile tradeoff. However, it is important to understand the potential costs before enabling returns.
Print Quality Differences
Both use print-on-demand.
Some authors report slight paper or color differences between platforms.
These differences are usually minor.
Ordering proof copies from both platforms can help you decide if quality matters for your specific project.
Is IngramSpark Print Quality Better Than KDP?
This is one of the most common questions among self-publishing authors. In reality, both KDP and IngramSpark use print-on-demand technology and both can produce professional-looking books. Some authors prefer the paper or color reproduction from one platform over the other, but experiences vary depending on trim size, paper choice, and printing location. If print quality is especially important for your project, ordering proof copies from both services is often the best way to compare them yourself.
KDP vs IngramSpark: Which One Should You Choose?
The best choice depends on your publishing goals.
If you plan to sell primarily through Amazon and want the simplest publishing experience possible, KDP is usually the better fit.
If your goal is broader distribution to bookstores, libraries, and retailers outside Amazon, IngramSpark may be the stronger option.
Some authors choose to use both platforms, but the right approach depends on your publishing goals and distribution strategy.
There is no single right answer. The best platform is the one that supports your publishing strategy.
Frequently Asked Questions
Can bookstores order books from Amazon KDP?
Yes, but many bookstores prefer ordering through Ingram’s distribution network. While KDP offers Expanded Distribution, bookstores and libraries often work directly with Ingram, which is one reason many authors use IngramSpark for wider distribution.
Is KDP or IngramSpark better for bookstores?
IngramSpark is generally the better option for bookstore distribution. Most bookstores already order through Ingram’s network and are familiar with its wholesale discount and return systems. While books published through KDP may be available through Expanded Distribution, bookstores are often more comfortable ordering through Ingram.
Can I use KDP and IngramSpark at the same time?
Yes. Many indie authors use both platforms. A common strategy is to use KDP for Amazon sales and IngramSpark for bookstore and library distribution. Before doing so, make sure you understand each platform’s distribution settings to avoid conflicts between editions.
Final Thought
Choosing between KDP and IngramSpark is not about finding a winner.
Both platforms serve different purposes, and the best choice depends on where you want your book to reach readers.
Take time to consider your goals, your distribution strategy, and how much control you want over bookstore and library access.
The right publishing path is the one that supports your long-term author career.
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